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How to create a website for selling goods?

Creating a website for selling goods yourself is real.

The first thing you need to do when creating a selling website or online store is to understand what kind of site you need and what potential customers will do on it. If you ignore this at the first stage, then most likely you will have to redo or create the site again, because it will not cope with the tasks. What do you need to do to create a website to sell products?

  • Define the task of the site. For example, you want to post detailed information about the company on the Internet so that customers can find you through the search.
  • Start by researching. In order for the site not to "hang" on the Internet, but to bring applications and be interesting to people, you need to conduct some research. Namely: analyze competitors. To understand how to stand out from their background, you need to study them. Also, analyze the audience. To reach the audience, you need to analyze its requests.
  • Think over the content. Creating websites without relevant content will not bring success. Because, the content of the site is its semantic content: structure, text, pictures and headings. But it is worth starting content development with a structure.
  • Choose a domain and hosting. They will help your site to be displayed in the public domain. Domain - the address of the site. Hosting is a remote server, that is, a special powerful computer.
  • Create the site itself. Develop a website on CMS. There are many well-known CMS systems. You can create a website on WordPress or develop a website on Joomla. Each of them is suitable for its tasks.
  • Test before starting. The download speed should be fast. The site should be displayed in browsers. High functionality. Convenience for mobile users.
  • Run ads on the site. The work does not end with the publication of the site on the Internet - just from the fact that you posted it in the public domain, customers will not get to it. Advertising is needed so that your product catalog and product catalog are actively viewed by users.

Algorithm for creating a website for selling goods on CMS platforms

  • Download the selected CMS system.
  • Unload the archive from the CMS on the hosting.
  • Run the installer and follow the instructions for installing the CMS.
  • Create a database for the site.
  • Choose a suitable design template from the ready-made ones and install it.
  • With the help of a designer and layout designer, edit the template for yourself and the tasks of your site.

In the process of setting up and installing any CMS, there are some nuances. Therefore, the best option before installation would be to read the instructions of the developers - every CMS has them.

How to run ads on the site? In order for your site to be found by buyers, you need to attract them to your site, that is, launch advertising.

Types of advertising

  • Contextual advertising - advertising in major search engines, such as Google. It can be in the form of various text ads or have a link to the site or in the form of banners or videos. Such ads are displayed in search engines when a user enters a query.
  • Display advertising is banners on websites. This kind of advertising pops up to users based on factors such as: age, interests, geo-location. Such advertising is most often used to increase brand awareness.
  • Targeted advertising is advertising on social networks, such as Instagram or TikTok. When choosing a platform for advertising, you need to start from the audience. Think about what your customers' interests are. To do this, you need to research the audience.
  • SEO optimization, which helps to raise the site to the first pages in the search engine and get more visitors. To do this, use keywords and phrases in search engines. To be at the top of the search results, the site must correspond to the training of search engines.

As mentioned earlier, creating a website to sell your product or promote it is easy.

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