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OpenCart advantages and disadvantages

Not many people know about the existence of very good platform OpenCart, which serves as a very good tool of sales through the Internet.

OpenCart

not many people know about the existence of very good platform OpenCart, which serves as a very good tool of sales through the Internet.

What is OpenCart?

OpenCart — the platform of the Internet shop. Can be installed on any web server that supports PHP and MySQL. Is not commercial and is distributed free of charge according to the GNU General Public license. Built  OpenCart on the principle of MVC and supports multi-shop.
Intended directly for create an online store with a full set of functions and requiring minimal effort when you install and configure, and very easy to administer ,as it has no extra component, so may not be suitable if the online store is part of the main site. Code in OpenCart  is  the basic principles of pattern Model-View-Controller, the structure is very simple, being an excellent framework for building Internet-store of any complexity.

Convenient and practical for SEO

CMS also has good functionality of search engine optimization Internet-store for search engines, such as the ability to prescribe the URL of the page manually. For any item or category, you can add the title tag,  meta tags and headers. Same very simply you can sign pictures.

Integrating reaction kinetics payment systems

CMS can integrate popular payment systems in Ukraine, such as LiqPay, Wayforpay, Fondy, into including international ones: 2CheckOut, Authorize, iPayment, RuPay. But there are also opportunities for integration of electronic payment systems(electronic money): PayPal, WebMoney.

Pictures goods

Loading images may appear to some not quite convenient, but the automatic imposition of the watermark on photo of the goods more than compensates for the many disadvantages connected with photos.

System of payment and delivery

Support for multiple types of payments (cheques, money orders)
Calculation of taxes, and also delivery on a weight basis, the prices of the goods and delivery area.

System reporting

OpenCart has its own reporting system: you can configure detailed reports made orders, returns, the most popular goods.
In OpenCart is a large number of settings that can effectively present the goods in the online shop, bind discounts and promotions for specific products, and create an affiliate program and to register a variety of delivery options. Besides private sales statistics not least advantage to the analysis of sales of the online store.

Multicurrency payment system

In OpenCart built-multi-currency payment system, which is important for those online shops that work with more than one currency. The exchange rate is specified by the administrator and can be changed automatically.
Multilingual support
Supports large number of languages can not be passed by, since it may not the most popular function for Internet-shops, but its presence can not but rejoice.

Online store for customers

Clients of the online store can view the history and status of your orders and temporary shopping cart for guests and permanent for the customer, the customer can have multiple shipping addresses in your address book.

Main disadvantage OpenCart

One of the most serious shortcomings can be considered CNC, because to him there are problems occur. The problem with the code 404 error 404 simply not given page, as a result of the search engine is a remote page still perceives as a real, continues its index. From the point of view of search engine optimization there is a danger that the index of your site will be cluttered "trash". Not fully debugged work with SEO (possibility of watching the same page via different URLS, but the problem is solved by installation seo module seo_pro, which is already included in the Assembly of the Russian community in opencart - ocStore) (most problems are solved by using the additional extensions).

Main advantage of OpenCart

Main advantage of the engine OpenCart certainly is import in Excel

Benefits of OpenCart over competitors

It is possible to install Google Analytics for the user, without touching the code.
Simply configured reports orders, returns of goods, etc.
Besides all the above in  OpenCart there is a possibility to extradite discount coupons and gift certificates, a bind discounts and promotions for specific products and create its working partnership program for business expansion.

Conclusions

CMS OpenCart great for small and medium business that does not require a considerable effort in the administration and technical support.

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