Online shopping feature and promote them

Each online store has its own distinctive features, which do not allow for the promotion of their use is the same tools as in the promotion of the usual site. Similarities undoubtedly exist, but still. This article will tell you what should be considered in the first place.

Each online store has its own distinctive features, which do not allow for the promotion of their use is the same tools as in the promotion of the usual site. Similarities undoubtedly exist, but still. This article will tell you what should be considered in the first place.

Ready to move!

Of course, to begin promotion of any site should not be with the selection of key words and other similar operations. First of all, you should analyze your direct competitors. This analysis will give you vital information that will accurately define a strategy to promote your shop. Begin by reviewing the analysis of websites that take a top-end top ten Google or Yandex interests you request.

Next, you'll need to do - is to pay attention to usability and design. Let's enter a search query " buy a laptop Sony», now check out sites that are in the top positions of issue. Pay attention to how they arranged the structure of the product catalog, as represented by the directory itself and will appreciate the convenience of the basket. No, of course not blindly copy the structure is not necessary, but use some of the chips, peeped at the top sites, you must. Good usability and correct structure of the store - these are important factors that are taken into account by search engines. Just do not get carried away by copying someone else's site, even hyped store may be wrong.

We suggest you create an online-shop and its subsequent Editorial and SEO usability for visitors and search engines.

After a thorough analysis of direct competitors you need to rework the site, taking into account all possible requirements. This is a serious procedure, and it can not be neglected ! Any loss of detail can be fatal for promotion. It may also be options for events that you would need a complete replacement of the site.

Features of electronic trading platforms

• Hard to imagine online shop without the basket. This module requires special consideration. The main thing - it's user- friendliness. The buying process on your site should go smoothly, easily and without worry. Each step in the basket should be logical and thoughtful:
• Access to cart should take place in a single click from any page ;
• on the shopping list should be a link to the card purchased goods ;
• the buyer must be able to select the required quantity of the goods to him ;
• must be able to quickly navigate to the directory or page through which the user was in the basket.

It is desirable that 90% of the products presented on the site were free. So we should not forget that they have to be always up to date. The inscription like, " give us a call to get the price " will scare your buyer, and he will go to your competitor. For example, the ranking Yandex commercial sites, be sure to take into account the existence of the price. You should be aware that important, even such seemingly minor details like currency identifier. Near the prices on the site must specify a value such as: USD, USD or AUD.

For already established online retailers recommend that you advertise on the internet, which includes a set of measures to increase sales.

One of the important features of a successful website can be considered as contact details. This is a necessary attribute of the store. Contacts are best placed in the header, footer, and have a special page for them. Contacts must be specified in the correct format, for example, the phone must be written in international format, and if you place the company address, be sure to post on the contact page interactive map Yandex or Google with the appropriate labels. Do not be amiss to additional information such as hours of work or the nearest metro station. And, of course, you should take care of the functioning form of feedback.
Ranking the commercial sites, search engines take into account the same delivery information. Take the time and make the most detailed user Convey all conditions. It will be useful for attracting customers and for search engine optimization.

Unfortunately, it is recommended to stop using the banner or contextual advertising in the online store. Advertising and links to other resources reduce your chances of getting into the top. On the main page of the online store should post information on discounts, stock, etc., but this should not be abused.
Do not let the fact that your site has been empty category. If you do not have time to add products to a section, then just turn it off for a while. It's all in the real store, no one will like the empty shelves, no buyer or a search engine. The more your range, the better is the ranking site.

We start the selection queries

If your site is relatively new and started operations recently, we do not pursue the issuance by highly competitive demands, this would be impossible, just be wasting your time and money. Start small and gradually work your way to success ! Pick a number of low-frequency queries - they are cheap and always give you a certain audience. The simplest scheme of semantic core - is to use a list of products available on the site. This is beneficial, such promotion is cheap and you get a specific "hot" buyers who will come to your site with the intention to make the order.
Do not expect instant results. SEO - a rather long process that requires patience and attention. If you open a new store, then you should pay attention to contextual advertising.
If you have an "old" website, which is already well ranked by the low-frequency queries, try to promote the site by more expensive words covering entire categories of goods, types and brands.

Do not forget about the internal optimization of website!

1. Optimization of website pages should start with a different tag. First of all - it's a Tag Title, it should include the following conditions:
2. the name of the type of product (printer, laptop, player, etc.) ;
3. product number ;
4. keywords (eg " reviews, price, features ").

Title tag for the main page of your site should contain the following information about built in a certain way: " Online Mobile Phone Shop: a wide range of smart phones, memory cards and accessories."
Use the tag H1, the item card must only contain the make and model of the goods, and H2 tag should contain the type parameters: the characteristics, location, reviews, accessories.

Where to get content for your site?

Let's say you're selling smart phones and cards for each item, you will need a unique description. If you have up to 50 items of goods, it is quite possible to describe all these products. And if a thousand, ten thousand ? This is a difficult task even for an experienced copywriter and the cost of such work will be high. It just so happened that the lyrics in the description of the goods does not interest anyone. People want to read detailed specifications and read reviews about this product. Of course, the features do not carry the uniqueness of content, therefore, considered to be an important component of customer feedback. Accommodation reviews and positive effect on the attitude of customers to the site and search engine optimization.

A good online store should be filled with articles and reviews of products from different categories. Neat, informative, and most importantly, useful articles will interest not only to the user, but also search engine. No harm will be the ability to post articles yourself users with the passage of moderation.

Draw conclusions

Promoting the store, you should pay special attention to the analysis of competitors. Need to spend a good internal optimization, make the correct structure of the site and choose the right usability. Fill the site with new products and materials, and constantly develop it. This Ponoy least impact on the promotion and will succeed.