How to make a website "attractive"? Tips for 2013

Examples are resulted – the trifle of those things which had only, on the version of Econsultancy, it costs to avoid the proprietors of sites and optimizers in 2013 years...

Is things on a site, which irritate users at least, and if speech goes about internetshop, misses at a юзабилити site, as a rule, result in a loss conversion.

Edition of Econsultancy presented the small list of that it follows to avoid e-commerce сайтv in 2013 years.

Tiny fonts are on the buttons of navigation panel

To use the paginal laying out with a shallow font very difficultly. If already you utillize a shallow navigation on the site, at least, give users the large button of «Next» (or «Farther»). It topically, taking into account wide distribution of plane-tables and смартфонов (especially for users with thick fingers).

Other variant: it is possible to think of automatic підвантаження of materials at scrolling of page downward. It very comfortably users and compels them longer to stay too long on your site.

Scrolling is in a navigation

The scrolled panel of navigation (fixing of panel in overhead part of window, and then its leadingout over all of other elements on a page) became one of трендів in a design in 2012 years.

It is a quite good function, that allows users to pass to the navigation menu from any point on a page, but sometimes its realization abandons to wish the best.

Often, a «floating» navigation panel narrows space, taken basic контенту considerably.

Absence of built-in check is in forms for filling

Verification of correctness of filling of the fields is built-in in the forms of registration promotes a comfort and reduces the indexes of refuses. Twitter, for example, just like this and does:

There are unavailing points in form registration

Some companies ask users to specify a plural, unnecessary in actual fact, details about itself during registration. For example, if do not you utillize support of clients by phone, why to ask them to specify the number?

Will «Set a report the latest version»

Possibly, users and agree to pick up a thread ramshackle application, but some of them require an update each time start them. Besides for an update some applications require a restart. It all very irritates.

Am I authorized on a site or not?

Some internetshops for some reason half remember an user. For example, at a measure on a site Just Eat, above the name of the authorized user is represented by default. But as only you going to order something, a site asks again залогиниться.

Obtrusiveness of браузеров

«It is better to look over this site by IE». Really?

Foolish publicity таргетинг

It that never stops to surprise. Some anchorwomen world brands continue to advertise the commodities, ignoring filters and таргетинг. It quick looks senselessly, than with irritation, taking into account how many money of company outlay on advertising of brand. As an example it is possible to bring  shocking over advertising from Disney.

The superfluous scrolling is on a site

Scrolling on a site not badly work to some situations. However, the simultaneous use of the horizontal scrolling vertical considers illogical and uncomfortable.

Refs.s which can not be opened in a new inset

Some sites, lately, began to set prohibition on opening of Refs.s in a new inset. For example, from the main page of е-commerce site Superdry  reference can be opened only in a current window. Meantime, the users of internetshops usually consider at better to look over a few commodities at once, opening them in new insets.

Utillize Facebook  or fail

Registration on a site through social networks is certainly comfortably and easily, but to compel people to enter in Facebook or Twitter, only, to call on a site – funnily. That behaves to the limited possibility of commentation for those, whoever wishes авторизовываться through соцсети.

Reckless backgrounds

Did you see more reckless background, than on the site  of this  restaurant some time? 

There is not an option «Search on a site» on e-commerce  resources

We in detail described the necessity of search on the sites of internetshops in the article «Search on a site: the best practical advice from юзабилити».

Jumpings out pop-up  suggestions

An user does not yet even know often, whether it costs him to be registered on your site because did not have time to honour контент. Maybe, does it cost to wait a bit, before to make at a visitor with the suggestions?

Examples are resulted – the trifle of those things which had only, on the version of Econsultancy, it costs to avoid the proprietors of sites and optimizers in 2013 years. Only paying a regard to all of details, improving a юзабилити site and thinking about users, it is possible to score a success.

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