Promotion new site

Age site - an important factor for search engine promotion.

Age site - an important factor for search engine promotion. Immediately is to say that age - it's not so much the date of registration of the domain as it first indexing the target of a search engine content to coincide with the current theme. It is from this launch date for the site (albeit in a "fish", the trial version) should count its age in terms of search engine. What is adult site, the more credibility to it algorithmically. And, accordingly, to a new site requires a specific strategy for advancement. By the way, if you need a quick start in the top of a complex of keywords, it is sometimes advantageous to buy an old site - preferably, a leader of issue (in any case, make sure that it is not sanctioned).

Why search engines do not trust the new sites?

cutoff based on age criteria - a method of improving the quality issue. If the sites of all ages were equal in rights, unscrupulous webmasters nothing would do well to hold risky 'black' experiment and clutter up the issue: if a low-quality site is ranked in the top, the webmaster quickly make another (or hundreds), and then quickly withdraw in the lead. When the client company may lose top for a year or more because of the black or dark gray optimization approach to the work necessary to become more cautious. As a result, promotion of the new site would just spoil the issue.

Principles of neonatal

promotion resources

№ 1. The new site should not be promoted by high-frequency queries. Ability to lead to such words appear a year later and more correct, competent promotion of low-pass and then Mid-demand.
Number 2. The new site should be thoroughly checked for errors and omissions, remaining after development.
Number 3. Obligatory link building strategy that imitates the natural process (and attracts natural links).

eliminate technical mistakes

The development of the site, not all web studios pay attention to its compliance with SEO: they test it, at best, only a user's perspective. A live person sees a web resource other than the search engine robot. Therefore, any new or revised site should be checked for the presence of typical flaws:

• Prevent indexing. correctly compiled file robots.txt (or robots meta tag on the page) may interfere with the search engines bring to the index page that you want to promote. And if the page is not in the index, the promotion is absolutely useless. On the set of indexing, we have previously mentioned - just make sure everything is correct. Developers can close all the sections from being indexed in the hope that your SEO-specialist will look for files and what you need.
• Public access to the sections for administrators. The opposite problem - open for browsing and indexing admin sections, forms, login and so on. All of them should not only be closed by the index, but also allowed to impact the web server (other than a login form, it should just disable indexing).
• Wrong HTML-code. Unclosed tags placed outside tag content, hidden text, use more than one header H1 on the page and so on - all these obscure live visitor deficiencies can severely damage the perception of the site search engine. Accurate and valid code - mortgage-free indexing and search system of a positive attitude.
• incorrectly configured CMS. Many content management system for configuring an illiterate tend to be not too friendly to search engine behavior. For example, often there is an internal duplication of pages (when a page is available on two or three different locations - with the closing / and without, with. Html and not as a print version and so on). It must stop at the level set itself a content management system and web server. You also need to make inaccessible to search engines results pages on the site and all other service elements. It is also important to make a search engine issue CNC (chelovekuponyatnye URL, they are the same SEF URL - search engines friendly URL). These URLs do not just help users navigate the site, but more importantly in terms of SEO, may contain transliterated keywords, which increases the relevance of a page on them.

In general, before moving to a new site to conduct a serious SEO-audit to eliminate anything that might hinder the successful conclusion of the top.

promotion of a new site without putyh page!

Down with blank pages, each page must be filled content: original, selling, case. It should be remembered that the site should be a lot of pages (the site of 5-10 pages is moving with great difficulty), each of which shall contain not less than 500-800 characters a good text. This is important both in terms of SEO, and in terms of conversion, a visitor who comes to unfilled page will most likely cease to trust the site as a whole, and immediately goes to your competitors.

content to regularly develop and update - add new articles, news, projects in the portfolio and so on. This has a positive effect on the attitude of the search engines.

It is best to know the stage of building site, on what he says will be promoted. By these words you need to create landing pages (landing pages), which are then output to the top. Promoted page must be relevant keyword:

• keep it in URL;
• in meaningful headings Title, keywords and meta tags description;
• in the alt attribute in images;
• header H1;
• in content - but without the spam and 'toshnotnosti ».

This

minimum requirements. Ideally, the entire page must respond to a request by inviting user to make a right and it, and you as the owner of the site effect. You have to understand that lead the visitor to the site - it is only the first step necessary to achieve high conversion rates.

promotion of a new site and buy links

dynamics of qualitative and quantitative growth of the reference mass of the new site needs special attention. If the search engines will notice that during the first weeks after the initial indexing of your site it suddenly began to refer hundreds of pages, not with a distinct quality, then this promotion will be classified as a "reference explosion", the site will pessimizirovan and zafiltrovan. The reason - the absence of any claim to be natural. Of course, there are exceptions: if VV Putin suddenly open their own homepage, at her first few days will bear thousands of links - but a very serious part will go a very authoritative resources with high trust, which prevents the sanctions for a reference explosion. The usual commercial sites is not available, so you need to buy links gradually. In the procurement of SeoPult observed optimal dynamics, and even if you specify a very large budget system does not buy links just for the money.

Thus, we must work gradually, initially favoring the links from sites with high trust, as well as natural. To do this, you can send press releases to partners and clients, contact with industry media and bloggers, start your viral advertising refer to SMM-agency, trying to create interesting content and services for people to put on your site link (anchor, bezankornye, simply text reference URL). If you can get some "fat" links with trust, authoritative resources - it would be very helpful.

promotion strategy

In the first few months of advance is only the low-frequency queries: when sufficient internal optimization of multiple links with anchors enough to get into the top. In this case you can only push home or some of the major sections of keywords. When the site matures, you can begin to promote srednechastotku - of course, is specific and well-designed pages. When positions are achieved, can be connected to the promotion of HF.

SEO for new site begins to generate a sufficient amount of targeted traffic at once, so make sure you can dial and get through the PPC-targeted advertising "Yandex.Direct», Google AdWords, social networking sites. When will win a place in the natural issue, contextual advertising can be expensive to be disabled, which is significantly lower the cost of attracting visitors.

Summary:

If the site has just launched, you should not score on SEO - training and initial measures will continue to occupy high positions. In your subject in the top may be poorly optimized resources, so immediately after the release of the "sandbox" your site can take off in the best positions and begin to collect the most fat and delicious cream of the target audience - for more than a pleasant price.

Original material