Promotional posts - a new form of advertising in the VK: review

Already a month ago with a social network "Vkontakte" began its work on a new kind of advertising – "promopost". This so-called promotoria posts, in fact, ordinary advertisements, but they are presented in a new format.

Already a month ago with a social network "Vkontakte" began its work on a new kind of advertising – "promopost". This so-called promotoria posts, in fact, ordinary advertisements, but they are presented in a new format. CEO social network, Boris Dobrodeyev, explained that now advertisements can be placed directly in the news feed of the user. This type of advertising has long been used in Twitter and Facebook. the
This innovation was not a surprise. The introduction of this type of advertising was reported at the conference "RIF+KIB 2015" in April of this year. The head of Department on work with clients "Vkontakte" Alexander Kruglov explained that this type of advertising will not overload a news feed of the user, since the limit on the number of displayed promopost. So, the first promopost will appear in the news after 5-10 messages, follow-up, every 25. Unlike other social networks, this makes the ads less Intrusive.
The introduction of promopost perfect gift for advertisers who will be able to place sponsored posts on a legal basis without the participation of the administrators of thematic communities.

what is promopost?

Promopost is a type of so-called "native" advertising. This format delivers the advertising message as a natural part of the site. Increasingly, sponsored posts do not look like advertising messages, and how the views or advice from regular users that is more credible to advertising in General.
Moreover, promopost has all the features of regular posts. You can post text, audio and video content, photographs, maps, etc.
To date, promopost available only for the PC version of "Vkontakte". The developers claim that very soon promopost will appear in the mobile version. This will make promopost cross-platform.

Key features of promopost

what is the main differences of promopost from the usual?

• Promopost you like, but you cannot comment.
• Promopost can be shown for certain categories of users. I.e. promopost it will cater to a specific audience for a variety of criteria.
• Advertisers who take advantage of promopost, will have access to 20 types of targeting. That will significantly increase the effectiveness of this type of advertising.
• Promopost – paid service. Payment of such advertising is produced for every 1000 users who will view the advertising message on the model uCPM. It is also planned using other models: pay-per-click or pay-per-view movies, and so on.