From July 1, Universal Analytics will be discontinued!

On July 1, 2024, all Universal Analytics services will be discontinued, which means that Google Analytics 4 properties will completely replace Universal Analytics properties.

After this date, all services, including APIs, within Universal Analytics will be phased out, and linked properties will no longer be accessible through the Google Analytics interface and associated APIs. If you haven't migrated to Google Analytics 4 resources yet, do it as soon as possible, or contact Web Building specialists who will do it for you.

A list of what will be discontinued in Universal Analytics

• New conversions for Universal Analytics e-commerce goals and transactions (including linked advertiser accounts) will no longer be tracked. If these conversions are used in conjunction with Smart Bidding, these conversions may affect the performance of their ad campaigns.
• Universal Analytics audience lists will be closed, which may reduce the reach and performance of your ad campaigns.
• API requests related to Universal Analytics properties (including requests to delete Universal Analytics data via the User Deletion API) will be denied. In addition, Universal Analytics data won't appear in Google API based tools (such as Looker Studio).
• You can only request to export and populate historical data from Universal Analytics 360 properties to BigQuery until June 30, 2024 (inclusive). All exported data will continue to be available in BigQuery after this date.
• Attribution projects that were available as part of the beta version of the corresponding feature in Google Analytics will be deleted.

Export Universal Analytics and Google Analytics 4 data

To retain access to your Universal Analytics property data, download or export it now. If you do not do this using one of the methods described in the Google Analytics Help Center, your data will be permanently deleted and you will not be able to recover it. If you plan to export historical data from a Universal Analytics 360 property using the BigQuery integration, we strongly recommend that you do so immediately.

Integration of Universal Analytics and Google Analytics 4 products

Universal Analytics data and settings that you have viewed or used through product integrations for advertisers, publishers, etc., will no longer be available when the services are discontinued.