Google Penguin: 12 tips from Google

Updating the search algorithms called "Penguin" is the latest update on the fight against spam.

Updating the search algorithms called "Penguin" is the latest update on the fight against spam. But the webmaster and seo-experts Google is always open, and lists what's best not to do.
Total employees of Google's 12 recommendations were given:

1. Do not use hidden text or hidden links.
2. Do not send automated queries to Google.
3. Do not use cloaking or sneaky redirects.
4. Do not create multiple pages, subdomains, or domains with substantially duplicate content.
5. Do not load pages with keywords is not important.
6. Do not create pages with malicious code, such as phishing or installing viruses, trojans and other malicious software.
7. Avoid pages created just for search engines, or other "cookie cutter" affiliate programs with little or no original content.
8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit in the first place your site.
9. Make pages primarily for users, not for search engines. Do not deceive your users or present different content to search engines than to users, and which are usually referred to as "cloaking."
10. Avoid tricks intended to improve rankings in search engines. Good rule of thumb is whether you feel comfortable explaining what you've done to a website that competes with you. In addition, it is useful to ask "Does this help my users? I would do this if search engines did not exist? "
11. Do not participate in link schemes designed to improve your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected are those actions.
12. Do not use unauthorized computer programs to submit pages, check rankings, etc. These programs use the computing resources and violate our Terms of Service. Google employees have identified that the use of products such as WebPosition Gold ™ is not recommended to send automatic or programmatic queries to Google.

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