Google Analytics: Remarketing, improvements in the experiments, and the value of pages

Літні зміни в Google Analytics.

Google Analytics will be perfected with every day growingly, in this material we will consider the summer improvements of Google Analytics.

Web analytics in the service of the remarketing: Attract more customers

Remarketing in Google Analytics allows anymore to know that interestingly the visitors of your web site, and to show them relevant announcements in the контекстно-медійній network of Google. Not упустите wonderful possibility to attract new clients! This function is in the stage beta of version. We gradually will add it for аккаунты advertisers.

Optimize контент by experiments with pages

Experiments with pages now accessible in all of аккаунтах of Google Analytics. In addition, possibility to copy experiments, utillize relative URL, and also work with new insets in a report on experiments appeared: "Use of site", "Set of aims" and "Electronic trade". Estimate efficiency of different versions of pages for the amounts of visitors which did conversion, and utillize this information for optimization of site. Report "Experiments" can be found in аккаунте in a section Maintenance.

Know the value of pages of Your site

The index of Value of page (he was named before $Èíäåêñ) allows to know, what profit was brought by a page (or a few pages) comparatively with the last. If for you aims are adjusted, open any report in a section "Maintenance" – and these information will be represented in the last column "Value of page".

Original material