Major changes in Google Analytics for 2014

Thanks to the excellent team of Google Analytics during the year was launched many new reports and updated functionality.

Thanks to the excellent team of Google Analytics during the year was launched many new reports and updated functionality.

Among these novelties should provide the following:

• report on the specific campaign. He is mainly focused on ad format TrueView. This report will be able to easily cope with the analysis of the effects TrueView campaigns on traffic and income of your website.
• the Ability to create content groups is a recent innovation in the statement of user behavior. Now not only pages can be grouped, but the content. Its content is logically structured, allowing you to view and compare the results obtained by the groups. Will also be available and checking URLS, page titles and names of the screens.
• Targeting display ads AdWords. It represents a completely new report. Thanks to him, advertisers can know the effectiveness of their ads posted in Google display network Google. The report will provide all the data of interest, starting from keywords, placements, and until interests, age and gender.
• Another new report - Treemaps in section AdWords. It includes a small number of rectangles. They are all different colors and sizes. It's all for not only the trends become more visible, and the problems in the account were found immediately. A huge plus is that finding insight will not take much time.
• Automatic separation of data about branded and nebrendirovannoj PPC traffic. This option is already available in the service.
• Analytical tool Enhanced Ecommerce works only in beta testing. It is designed to analyze the popularity of the products, data loading, user segmentation. Moreover, it can be easy to "see" user actions, such as clicks "add to cart". Plus, with this tool it is possible to analyze landing pages and points on the website, which often customers may experience difficulties.
• Report "Comparison" helps to compare their results with other users. For this report, there are categories: 1600 industrial and 1250 market. It should be noted that the report contains 7 segments with such metrics: traffic source, location, device type, etc. Also the report "Comparison" can show heat maps, which will be dedicated areas for improvement.
• Viewing reports on demographic data, interests of the audience and remarketing can be done by application. In addition to the usual ways of obtaining data, remarketing campaign is available in the application. This became possible thanks to the fruitful work of analysts and developers.
• a Single report containing data from all devices. Thanks to this report, the experts will be able to fully analyze the behavior of users who use a variety of products, for example mobile applications or sites.

But that's not all work done by Google. As is known, was launched a new functionality. He gave the owners of several AdWords accounts an excellent opportunity to quickly bind them to account in Google Analytics. < / br> Currently in beta test mode function Analytics Diagnostics can automatically find the account data GA, as well as problems in the settings.
Also in Google Analytics now has a free option, which is known for search engine spiders and robots will be removed from the statistics users. This feature is extremely important and useful as artificial traffic greatly distorts the data in Analytics. < / br> And in the Google tag Manager is already working with new tools. Users use:

• fresh interface;
• new APIs.
• different tags to track from certified vendors.

And in the end we must not forget to mention the reference resource Analytics Demos & Tools, which did a good job developers. Its main task is to demonstrate how to improve business with skillful use of measurements and analytical data.