AdWords will hold a "spring spring cleaning"

Google AdWords is planning to remove ads, campaigns, and other objects.

Google AdWords is planning to remove ads, campaigns, and other objects.

23 March 2015 AdWords will start "cleansing" of the accounts of the ads that had not registered any impressions that were moved to the recycle bin more than 100 days ago. After that they will no longer be available, and remove those ads, according to the search giant, will contribute to the efficiency with AdWords.

Later in 2015 year will be removed unused ad groups and campaigns, explaining that will delete those objects for which not registered any impressions that were moved to the recycle bin more than 100 days ago.

History of the account, deleted campaigns and ad groups:

in Addition to remove unused declarations will not be able to reactivate deleted campaigns and ad groups, this applies only to remote ad. After removal of the campaign or ad group, they cannot be edited, the user will only be able to add or delete shortcuts.