Increase conversion with Web Forms

Web form is the main way to interact with users of the site for such purposes as obtaining data of various kinds.

the Web form is the main method of interaction with the users of the site for purposes such as obtaining data of various kinds. When this form is not very interesting, and if visitors are inconvenient to use it, this could provoke a considerable number of failures.
To note that there are ways and methods by which you can avoid big losses traffic and positively influence the growth of the conversion. Web forms can now be found everywhere, feedback, registration, subscription to the newsletter and others. Their importance is rather difficult to overestimate, and for this reason the process of optimizing web forms you need to pay close attention.

the Structure and design of the form

Klyuev the principle of the creation of forms to fill out, you can read the following sentence: “lower is better.  That is: as little as possible fields, the minimum amount of time for filling, and a minimum of questions about personal data. The priority should be simple, clear, and certainly predictability. Should minimize discomfort visitors to the site by filling in the form, because many of them consider it tedious.

Necessary fields of the form

the American marketing Agency under the name «HubSpot» several years ago conducted a survey forms on the sites belonging to its customers. During research it was found that when the number of fields from 4 to 3, the conversion has increased by 50 percent! Very long form only scare away users, so you should try to reduce the number of fields to a minimum. Use a simple principle: ask only important information, do not fill in that it is impossible to register or make a reservation. If you offer to subscribe for the newsletter, request, specify the e-mai.
You can often see a form that has optional fields for filling that mandatory fields are marked with asterisks. Sometimes they may be right, and they are filled with optional, for example, enter the promotion code. However, when additional field – this is the only reason to collect as much data as possible, they are best avoided.

the Breakdown of form with a large number of fields

a Great option will be placing the form at the 1st screen, in other words, part of the site that is visible without scrolling. When your form is large, we recommend break into a certain number of consecutive steps. A good solution can be called and use in the upper right corner of the form ’static tape progress.  It will help the user to see all the stages of filling that await him in the future, and if necessary, he can go back to the step where you want to fix it.

Button call-to-action

On the page where the form should be only button " Call to action”, and it must be visible and contrast. Closest accommodation of 2 buttons (for example, "Reset" and "next») can confuse the visitor and to provoke him not fill.
On the button you want to place the text that points to expect from a visitor of the site, or to the benefits that it can be found by clicking next (for example, “Download the app” or "to Get a ticket for free”).

Captcha: complex or simple

is the absolute evil of any web form. If you believe in the importance of using this item, try to do the most simple, otherwise, even very patient users can leave your site after a couple of unsuccessful attempts to enter a heavy combination.

shape Optimization for mobile devices

Developing a web form, adapt it initially for mobile devices. This will make it easier to complete fields for users and reduce the bounce rate.