Change Ranking on AdWords

On the official Google Inside AdWords blog was taken by a message stating that there has been little change in the rating calculation ads.

On the official Google Inside AdWords blog was taken by a message stating that there has been little change in the rating calculation ads. From now on, the algorithm advertising service will take into account the specific indicator for compliance with this announcement applied it formats and extensions.
This means that the auction advertising service from Google, got a seemingly minor but very important change. Currently the service is running at peak efficiency, as the changes made ??to help advertisers to accurately select the appropriate format and resolution for their ads.
It was learned that the AdWords system assigns the position of the ad in the search results based on calculations Ad Rank ( Ad Rank ). Initial Rating is calculated based on the size of the rate and quality indicators. However, after the changes, the system will also take into account the compliance of the announcement, it used formats and extensions.

Representatives of Google AdWords as their comments on innovation:
"The rating depends on the rate, as well as the so-called quality index, which reflects the relevance of the ads, keywords and website. Furthermore, the system considers the expected effect of the extensions and other ad formats. In assessing this, we analyze the effect of such factors as relevance, the rate of CTR, and also check how noticeable expansion or certain ad formats on the search results page. If your ads, keywords, and highly relevant extension, you can bypass the competitor, even in those cases where it assigns a higher price".

Rank your ads will be recalculated after each re- admission to the show. Moreover, these changes imply that:

• The special effects for the grant will be used to provide extensions and formats.
• Advertiser has the right to increase the rate or quality (or both values ??), if the rating of its announcement has acquired the maximum ad placement algorithms.
• The vast number of extensions will be available only at the campaign level. Extensions can be added not only to the new, but in the current campaign.
• Advertiser has the ability to detect the increase of the price per click or slide. If you are using vysokorevalentnye queries, the cost of a click will be lower, and the announcement will place higher. If on the contrary, you need to install a large cost of a click.
• Innovation affects only the ads that appear in the issue of the main Google search.

If you need more detailed information, it can get you going in the blog Google AdWords or visit Google help, and if you are interested in advertising with AdWords, You should apply to Us!