AdWords - an effective advertisement became yet more effective!

Проэкт of company Google - AdWords started the new format of additional references

Проэкт of company Google - AdWords started the new format of additional references. Now service allows to build reference straight in text of announcement, on condition of their coincidence.
Standard additional references are situated under text announcement on additional lines (two lines). At the use of new format, text of announcement, consilient with text of additional reference in an advertising campaign, becomes reference indicative on having a special purpose URL automatically . Such announcements will look more compact, and context advertisement yet "контекстнее".

That for this purpose is needed?

Necessary terms for the start of built-in references in the context advertisement of AdWords :

1. Announcement must be shown above the results of search;
2. Additional references must be included;
3. Part of text of announcement must exactly coincide with additional reference in a campaign.

It is needed to notice that in AdWords report: built-in references will appear only in those announcements that fall short of to the requirements of the system for однострочных and двустрочных additional references.

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